Formed only in 1996, Under Armour has grown to become one of the top sports brands & companies with an employee strength of more than 13000 worldwide. The company has a wide range of products offering Clothing, footwear, sporting equipment, and other accessories. Apart from the USA, Under Armour has offices in London, Amsterdam, Mexico, New York, and many other locations. The company has grown rapidly over the last few years by some strong acquisitions as well. Apart from acquiring sportswear companies, the company has also taken oven fitness app products which have added to the diversification of the brand. Under Armour offers t-shirts, caps, shoes, jackets, etc which are widely used in sports like soccer, basketball, etc. Under Armour has effectively used man media channels to ensure effective marketing and branding of its products. The company has several celebrity ambassadors endorsing the brand and its products.
Under Armour is popular amongst American Football and Baseball teams but has recently earned fame in the basketball world after the ambassadorship signature of Stephen Curry of the NBA’s Golden State Warriors.
Curry’s signature due to his influence has brought a high turnover to the company who has sorted to increase their customer base with more ambassadorship signatures of A$AP Rocky and Canelo Alvarez.
Like the top three sports brands, Under Armour is also mainly, but not exclusively, offering shoes. The American company is fairly new, having been founded only in the mid-90s. But the Baltimore-based sportswear brand has been quite ambitious and is rising fast in the world of footwear and sporting apparel.