Few companies blend performance and style quite like ASICS. Athletes around the world at every level, including Olympians, love the brand's GEL-Kayano sneakers for their unmatched reliability under heavy usage. Sneakerheads love chunky retro silhouettes like the GEL-Kayano 5 and GEL-Fujitrabuco 7. Meanwhile, collaborations with the likes of Ronnie Fieg, Patta, Kiko Kostadinov, and GmbH have brought the Japanese sportswear brand to fashion weeks and beyond.
The label’s iconic Trefoil logo has been adopted as a badge of honor by hip hop pioneers, terrace fashion aficionados, mods, and Madchester hedonists. There’s no other sportswear label so intertwined with music and subcultural movements, and that’s before we even get into how great the sneakers are.
With the 2019 releases of the GEL-Quantum 360 5 and MetaRide, ASICS continues to feature new technologies to its already impressive lineup of running sneakers. Whether you’re a significant runner, a heavy sneakerhead, or both, a pair of ASICS are vital for anyone looking to flex on the track or outside a fashion show.
As a result, the label did over anyone to form sneaker culture and resides perpetually at absolutely the innovative of footwear tech.
Asics has gone on to become a leading sportswear brand not only by acquisition of other players but also by aggressive marketing like sponsorship of the cricket team of Australia. The brand offers its entire portfolio of offerings through its website. The product range covers shoes, Tshirts, tracks, equipments for men, women and kids. The company also focuses on customer service and has got provisions for product replacement and return incase a customer is not fully satisfied. Based out of Japan, the company made its presence in US in the year 1977 and since then created a substantial market share. Sponsorships, outdoor advertising, TV commercials etc all have helped establish the brand as a top sports company..